Five resumes. All admins. The role was a Technical Architect.
That’s a real submission from a recruiter to a hiring manager I spoke with recently. Not a misunderstanding. Just a recruiter who couldn’t tell the difference.
Evaluating a Salesforce architect isn’t about counting certifications. It’s about knowing whether someone can walk into a fragmented org, understand how it got that way, and build a path forward without burning everything down.
I spent 20 years in this ecosystem, including time as a Regional VP at Salesforce, where I hired and mentored technical and functional leaders. When I talk to a candidate for a senior role, I’m not matching keywords. I’m having the conversation you’d have if you had the time and background to dig in.
The tell I watch for: when I ask a candidate to walk me through a project, some can talk for 30 minutes about what the project was and never once explain what they personally did to move it forward. That gap between describing work and owning outcomes is exactly what a keyword-matcher misses.
If you’ve been burned by submissions that miss the mark, I’d like to show you what the alternative looks like.
https://oakcresttalent.com/bookme
What’s the worst recruiter submission you’ve ever received?

