The Salesforce Architect Resume Screen Trap
The resume screen you are using to find your next Salesforce Architect is actively filtering out the only people who have actually built what you need. I talk to enterprise
Two People Can Use the Word Impact in the Same Interview
Two people can use the word "impact" in the same interview and be describing two completely different jobs. What candidates usually mean is bigger than the job description. They want
Salesforce Stock Took a Hit This Week After an Analyst Downgrade
Salesforce stock took a hit this week after an analyst downgrade. The reasoning is more interesting than the stock move. Customers told the analyst two things. Their data isn't ready
Everyone’s Asking If AI Replaces the Salesforce Admin. Wrong Question.
Everyone's asking if AI replaces the Salesforce admin. Wrong question. I don't think the Salesforce admin is going away. I think the job is asking something different of the people
Your AI Agent Problem Isn’t a Technology Problem. It’s an Org Chart Problem.
Two numbers from the ecosystem this year: half of deployed agents operate in isolated silos, and only 54% of organizations have a centralized governance framework with formal oversight of their
How Do You Hire a Salesforce Technical Architect Who Can Actually Do the Job?
Hiring a Salesforce Technical Architect is nothing like hiring an admin or a developer. Here's what actually separates the real ones from the resume padding, and how to vet for it before you sign an offer letter.
