200 Applications. Zero Architects.
200 applications. Zero architects. That's the reality of posting a senior Salesforce role right now. The market looks full. It isn't. Resume filtering is the norm. In-house recruiters often spend
A Salesforce Certification Tells You Someone Studied. It Doesn’t Tell You Whether They Understand What They Built.
A Salesforce certification tells you someone studied. It doesn't tell you whether they understand what they built. This distinction matters more than most job descriptions acknowledge, and I've seen it
Everyone Has an Opinion on Agentforce. Few Are Running It in Production.
Everyone in the Salesforce ecosystem has an opinion on Agentforce. What's interesting is how few of those people are actually running it in production. I was at a Salesforce user
Two Hundred Applications, Zero Architects: The Salesforce Talent Gap
Two hundred applications sounds like a great problem to have. It isn't. I had a conversation last night with a hiring manager whose internal recruiting team is good at what





